Even if you are doing fairly well in your business, you and your employees should regularly attend local, regional, as well as national level conferences, seminars, and webinars. You should listen to podcasts and watch YouTube videos related to your industry and meant for small businesses. You should read magazines and watch interviews of people related to your business. 

Here is why such events are extremely important for small businesses- 

• They are great for networking. You will get a chance to meet people who are in the same business but in a different region. You can network with them, exchange ideas, and even seek help when needed. You might meet a sponsor or a potential investor. 
• When you participate in such events, you get more visibility. People come to know about you and start perceiving you as a sincere business with lots of potential. 
• What could be more motivating than being in a room full of like-minded people who are overcoming the same struggles as yours? The energy in that room can change you from within. It may motivate you enough to take the next big leap. 
• Such events are great places to learn about recent and future trends, new marketing strategies that have proven great results, new ways for lead generation, the latest happenings in your industry, etc. You can use these details to improvise your business plan. 
• You might come to know what your competitors are up to and change your business strategy accordingly (if needed).

To find out about such events, you can register with networking websites, join social media groups, and visit your Local Chamber of Commerce to look at their event lists. 

More information: https://www.significantgps.com
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Franne McNeal: https://www.linkedin.com/in/frannemcneal