There is no secret hack or a special technique that you can use to boost your brand visibility, sales, and revenues quickly. But, here are some low-cost, highly effective marketing ideas suitable for small businesses that often run on shoestring budgets. 

• Social media marketing provides a high return on investment. You can launch a fun contest, offer giveaways, etc. to participants or followers. Create compelling posts that your audience would like to read, like, and share. If you have the budget, you can go for social media advertisements. They are quite affordable and can help increase your brand’s visibility. 

• Influencer marketing is in trend these days. You can partner with an influencer (big or small and local influencer) to promote your products in his/her posts. Find an influencer that fits your business and has almost the same target audience as yours. Social media influencers can be expensive. But, if you do some research, you may find a micro-influencer or an affiliate. 

• Create meaningful content for your audience. You can create how-to YouTube videos, buying guides, tips and tricks blogs, etc. Make sure you come up with content that directly addresses the needs of the audience. The content should provide them with correct, unbiased information. When you provide good content to your audience, they may see you as a leader. 

• Word-of-mouth publicity is the most cost-effective way to build your brand’s reputation. Ask your customers to review you on Google or any other business page you may have. You can even ask them to review your business on social media or create a social media post about you. 

Be creative with your marketing strategy. Brainstorm and come up with ideas that encourage participation.  

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Franne McNeal: https://www.linkedin.com/in/frannemcneal