10th: Go social and global even if you're local
May 22, 2023
Being a small business, you may not have enough time and the necessary resources to manage your social accounts. But, you should still try your best to have a solid social presence.
Social media can increase your brand awareness. It is more affordable than advertisements and other conventional marketing methods. Social media presence is necessary for almost all businesses, no matter how small or local they are.
Here is how you can use social media-
- You can create social media marketing campaigns to engage with your existing customers as well as prospects. Free product samples for the first 100 subscribers, photo contests, etc. are highly popular among social media users, but you can come up with a campaign that you believe will work for your audience.
- You can use it to resolve issues quickly and prove how committed you are to customer satisfaction. If you receive a complaint on your social media page, attend to it immediately. Assure the client that you will do your best to address the issue. Be polite, even if the client is rude. These things help build your brand image.
- Use social media for recruiting. It can be easier to find credible resources.
- Social media can be used to divert traffic to your website.
- You can use it to promote your products and services.
- Routinely share valuable information, fun things, memes, and motivational thoughts so people start liking you and interacting with you.
- Track the social media accounts of your direct and indirect competitors to see what they are doing. This can help you come up with an even better social media strategy.
You don’t necessarily have to be on all of the social media platforms. Choose the ones where you have a higher chance of finding your target audience. And, don’t worry about posting content every day. Just be there and keep doing your best.
