Significant GPS Blog

Growth, Performance, Sales, Teams, and Marketing

This article is the last in a series, and highlights 30 resources on topics that small businesses, especially the ones led by women, should ut...

There is no secret hack or a special technique that you can use to boost your brand visibility, sales, and revenues quickly. But, here are some low-cost, highly effective marketing ideas suita...

Community outreach programs are excellent for networking, lead generation, and brand building. Participating in such events can provide a very high ROI. Your target audience, prospective lende...

Whether you encourage your employees to cycle to work or adopting reduced plastic dependency, being socially responsible can help small businesses in many ways other than feeling proud. When y...

The U.S. SBA offers mentoring programs for small business owners. It also awards at least 5% of its yearly federal contracting amount to women-owned small businesses (WOSB). 

SBA provides ...

Only appreciation and thank you notes are not enough. You people expect monetary benefits for being loyal and highly efficient. Employee incentive programs improve productivity and boost their...

Happy employees will be more productive in their jobs. And they wouldn’t look for other opportunities any time soon. As a small business, you want your people to stay for as long as possible, ...

For small businesses, hiring new staff is more than simply going through resumes and conducting interviews. You need to look for people who are trained and experienced. Plus, they should be in...

Strategic partnership is a relationship between two companies that are into different businesses but often have a similar target audience. For example; McDonald’s has formed a strategic partne...

A referral program is basically a type of word-of-mouth publicity where you encourage your satisfied customers to vouch for you and bring in more customers who could be their friends, neighbor...

As per a Forbes study, acquiring a new customer takes about 5 times more money than retaining an old one. Harvard Business Review has also stated that increasing your customer retention by jus...

Just in case you don’t know, upselling is prompting your buyers to go for a higher-value product. Remember the Burger King staff asking you to choose a large Coke or large fries instead of reg...